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 enlarge | Authors: Newt Barrett, Joe Pulizzi
Publisher: Voyager Media, Inc.
Category: Book
List Price: $24.95
Buy New: $18.50
You Save: $6.45 (26%)
New (14) Used (4) from $18.50
Avg. Customer Rating:  13 reviews
Sales Rank: 33028
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 200
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 098018780X
EAN: 9780980187809
ASIN: 098018780X
Publication Date: May 16, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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| Customer Reviews:
Must Reading for Everybody in Marketing June 29, 2008
3 out of 3 found this review helpful
I'm familiar with Barrett and Pulizzi from their blogs. And I'm a true believer in content marketing. So when I heard they had a book coming out, I was first in line to buy it. I was eager to see what kind of content they were going to deliver, and they've lived up to my expectations.
'Get Content. Get Customers.' goes well beyond the information available in their blogs, on their websites and in their print articles. These guys are high caliber professional writers and it shows. The book is a great read, but it's much more than that.
I had pens, highlighters, and those sticky page markers at hand while I read. I highlighted passages, wrote notes in the margins, and transcribed business ideas into a notebook. It reminded me of college, only I don't remember ever being as jazzed about my studies as I was devouring this book.
Barrett and Pulizzi went well beyond an academic treatise of what "content marketing" is. They took the Harvard Business School approach and told the stories of 15 different companies and how they leveraged content marketing for business success. You get all the hows and whys. The stories are fun to read and, like every well told story, they're memorable.
This book should be required reading in every business school in the country. It explains a fundamental shift in the way products and services are sold, and every person in business needs to understand it.
It belongs on every professional marketer's bookshelf - well-thumbed through and dog-eared.
 Content Marketing works! June 19, 2008
2 out of 2 found this review helpful
We had the opportunity to watch firsthand how content marketing benefitted our organization, The Greater Naples Chamber of Commerce. The book's co-author, Newt Barrett, worked with us to make significant improvements in our print and online publications. The book does a great job of telling our story and that of many organizations who are putting content marketing to work successfully.
We now have a monthly magazine, Business Currents that generates great readership and great revenue--3X as much as our old Chamber publication. Our website is getting 6X as many visitors as it did before its transformation into a content-rich online home for The Chamber.
Just as the book describes, everything came down to understanding what issues are most important to our target audience--the regional business community--and delivering relevant and valuable content consistently, month in and month out. Content marketing has benefitted our members, our community, and our organization. Content marketing really works. Our organization is living proof.
Every marketer can use this text to build better on-going customer relationships June 16, 2008
1 out of 1 found this review helpful
"Pulizzi and Barrett have taken Integrated Marketing Communications to the next level with Get Content. Get Customers. The book includes how to combine old and new marketing, online and offline, print and electronic in innovative and useful ways. Every marketer, large or small, can use this text to build better on-going customer relationships."
- Don Schultz, Professor Emeritus in Service, Integrated Marketing Communications, Northwestern University
If your marketing isn't working well anymore, read this book so you can fix it! June 14, 2008
1 out of 1 found this review helpful
So much has changed in the past 10 years! I've been in marketing/pr for small businesses to luxury hotel companies and during the past 10 years, it's been more difficult to reach our target audiences. Many of my clients have found that formerly successful advertising or direct marketing campaigns have lost their effectiveness. I have been looking for an approach that would re-energize their marketing efforts in the age of the Internet. This is the first book I've found that explains exactly what to do.
What surprised me the most was that you don't have to spend a lot of money to generate measurable results. The success story of the Tween Waters Inn on Captiva Island is my favorite local example. With an investment of just $20,000 for a brand-new e-commerce website, bookings on the site have skyrocketed, bypassing travel agents and saving Tons of commission dollars. This small hotel now goes directly to its customers on the Internet.
There are lots of success stories that illustrate how to implement a successful content marketing strategy. In addition there is an incredibly detailed case study that walked me through all the steps necessary to get a content marketing program rolling.
This is a really good book. The only thing I wish they had discussed more was social media and how to effectively use content on these type of sites.
Get Book June 13, 2008
1 out of 1 found this review helpful
Get Content Get Customers is one of the first books to offer a combination of articulate and intelligent ideas on why you should use content to market in the Post Advertising Age along with real world examples of how to do it. There are a surprising number of companies that are already using content to engage with customers and this book has unearthed a wide range of different companies with different needs all united by using content to reach customers and prospects. For those marketers who are timidly wondering whether they can switch their dwindling ad budgets into more engaging and more efficient channels, prevaricate no more. The time is now and the proof is here - I really found it to be a compelling bible to doing business through the medium of narrative marketing and story-telling.
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